Case study - Sleeper Euro Promotion
Art director, Animator and Designer
European Soccer Picks – Sleeper Promotional Video
Project Overview:
For this European Soccer Picks promotional video, the goal was to create a high-energy, visually compelling motion piece that introduced Sleeper’s new DFS feature to soccer fans. The video needed to highlight top European players, showcase the simplicity and excitement of making picks, and drive engagement with the Sleeper platform.
Project Goals:
Introduce European Soccer Picks as a fun and intuitive DFS experience.
Feature top players and real-time stats in a way that feels engaging and competitive.
Use motion design to enhance excitement, aligning with the energy of soccer matches.
Key Challenges:
Capturing the speed and intensity of soccer while keeping UI elements clear.
Ensuring a smooth integration of Sleeper’s interface, making the product feel seamless.
Designing for international appeal, as soccer has a broad global audience.
Since Sleeper’s U.S. branding for NBA and NFL Picks uses bold motion and high-energy transitions, we needed to extend that DNA while incorporating elements that reflect soccer’s unique speed, precision, and intensity.
Our early ideation phase included extensive storyboarding and testing multiple motion styles to find the right approach.
Storyboard and Style variations
Successfully aligned the new European Soccer Picks branding with Sleeper’s U.S. DFS content.
Created a visually distinct yet cohesive motion identity that felt natural for soccer.
Optimized for ad placements, ensuring strong engagement in short-form social media formats.
Boosted awareness among soccer fans, positioning Sleeper as a top DFS platform for international sports.
Final Delivery & Impact
Team Members:
Creative Direction/2d Animator/Editor: Michelle Garcia
Producer: William Ng
Co-Director: Audrey Wu
Scriptwriting: Michelle + Audrey + Euro team